An effective sampling program is essential to driving chemical sales. According to a recent survey
of sample end - users, 95% "rarely or never" purchase chemicals without first testing a sample -
and 72% say samples have a "strong influence" in their purchases.
If you handle your sampling program in-house, you might be surprised how much it's costing
you - both in out-of-pocket expenditures, as well as missed sales opportunities.
Here are 10 ways your current sampling program can be a drag on your bottom line - and why
now is the time to consider outsourcing with Chemical Marketing Concepts, the global leader
in chemical sampling (click on the headlines to get the full story):
Sample fulfillment is labor intensive. Your total cost includes benefits,
insurance and employer taxes. By outsourcing, you can reduce your headcount and run a leaner, more efficient operation.
International, hazardous and air freight shipments can be costly. At Chemical Marketing Concepts, we leverage our enormous volume of
shipped samples to reduce your freight expense by up to 50% for some shipments.
By outsourcing, you can eliminate the need to purchase containers and packaging supplies. At Chemical
Marketing Concepts, we buy sample containers in high volume, greatly reducing your cost.
Maintaining sampling inventory requires dedicated personnel. Inefficient management of inventory generates waste.
Our bar code system provides complete control of inventory by lot number and shelf life, reducing waste, improving accuracy and eliminating
the need for your internal inventory coordinator.
Processing sample orders represents a significant internal cost. To eliminate this cost,
we offer dedicated customer service representatives to take and process your sample orders directly into our
system or yours - or you can use our cost-saving Web Order Entry program.
Turnaround time is critical to sampling success. Over 60% of sample end-users surveyed said that the
first sample they receive "often or always" has an advantage over those arriving later. And 70% said suppliers have lost sales
opportunities because of late or incorrect sample shipments. Our proven programs speed turnaround
and eliminate mistakes. We also improve sales communications with e-mail notices, follow-ups and on-line shipment data to help you make the sale.
By outsourcing, you can eliminate the cost of FDA, DOT, ADR, IATA, EPA, OSHA, chemical handling, respirator use and waste training for your employees.
Incorrect packaging, labeling or documentation of chemical samples can lead to transportation fines -
potentially thousands of dollars or euros per violation. We eliminate that risk,
and are experts at safely shipping both hazardous and non-hazardous materials.
Sampling is not your core business. By outsourcing with the sampling specialists, you can free your warehouse and laboratory
space for your business-critical work. You’ll also eliminate all management, supervision and G&A expenses associated with sample fulfillment labor and
resources.
Are you missing additional revenue opportunities that come in small packages? In addition to packaging and
fulfilling your sample orders, we can sell your small package products and non-strategic samples, boosting your bottom line.
